Web 2.0 Expo: Day Three

Jonathan Schwartz, CEO of SunMicrosystems, Inc. (JAVA) offered a compelling argument for why every CEO worth his or her salt ought to be blogging; its communication and not PR. Blogging is almost an anachronistic term and should instead be referred to simply as "communication". Among the chief responsibilities of any CEO is to communicate with their employees, shareholders and customers and a blog is simply just another means to do so. "Web 2.0/blogging what ever you want to call it is simply another way for me to reach those I need to connect. Yes there were bumps to get started but I my guide was to blog just as I would talk with anyone about the business."