Sunday, December 5, 2010
Thursday, November 4, 2010
To Reduce Taxes, We Must Abolish Our Tax Breaks
After preparing my taxes last year, my accountant noticed my horror and responded that “You’re not playing the game right. Buy a house with a large mortgage, have children, or do something that’s deductible to reduce your tax bill.” The accountant’s words were true, and a shining example of a wealth transfer that’s not spoken of enough.
We hear all the time about how basic income taxes, government spending and inflation are redistributive in nature, but not mentioned enough is how both political parties use the tax code to redistribute wealth to favored constituents or individuals who live as Washington would like them to. Those who don’t play the game are essentially fleeced so that those who do can enjoy a lower tax bill. Full story here
Saturday, October 23, 2010
Friday, September 24, 2010
Sunday, September 19, 2010
Friday, September 10, 2010
2. Re-think systems. Tenaciously grasping the old ways of doing things just because that is what you have always done, can stop the flow of ideas and innovative solutions and lead to hopelessness.
3. Re-think ego. Our ego frequently keeps us from exploring new ideas. We keep retrying to work the old and deceive ourselves into thinking we’re making progress when all we are doing is rearranging the deck chairs on a sinking ship.
4. Re-think boundaries. Think bigger. Think interdisciplinary. Growth often involves blurring boundaries to open your mind to new possibilities.
5. Re-think reactions. Repetitive reactions are the result of ingrained patterns of thinking that we have hard-wired into our brains long ago.
6. Re-think failure. If you’re afraid of being wrong, embarrassed by failure or paralyzed by insecurity, you will never find the solutions that lead to meaningful growth. Failure provides the nutrients for growth when we respond to them positively.
7. Re-think success. Know what success looks like. How will you know when you have arrived? Muddy expectations lead to exhaustion and defeat before you even get started.
Tuesday, September 7, 2010
Wednesday, September 1, 2010
"An Industry at War with Itself
Tolstoy wrote, “All happy families are alike; each unhappy family is unhappy in its own way.” The digital world is a collection of unhappy families, mostly because everybody is confused. With some many ideas flying around and so much money at stake, who wouldn’t be?
Problems are poorly defined and solutions are untested. Technologists want to build cool stuff, marketers look to fill consumer needs and finance people want to see a profit. Who’s right? Well, companies that lose money on lousy products that nobody wants don’t last very long. People with different perspectives and varied skill sets need to learn to work together,
Having spent ample time in both digital and traditional media, I find the digital world no less myopic, but far less integrated than established industries. I would suspect that the companies that will survive are the ones that manage to find a common purpose long after the high growth phase has extinguished itself."
Check out the rest of Greg Satell's solid read on Digital Tonto.
Thursday, August 26, 2010
Wednesday, August 11, 2010
Thursday, July 29, 2010
"Believe it or not, Google employs a team dedicated to searching for webspam. They invest lots of time and resources into finding and shutting down effective paid linking opportunities. This is the number one reason why you should never participate in paid links. Once Google finds you, you are done!
Paid links are paid links. They cost money! Rand hit on some better ways to invest your money in other avenues that will help you acquire links in a more natural manner. Here is what he said to do:
1. Spend the money necessary to increase your webpage load speed. This will decrease your bounce rate, make your visitors much happier, and possibly cause them to link to your content.
2. Invest in user generated content and contributions. Spending money to create content that will be on the internet for years is a much better way to go than purchasing or “renting” links.
3. Hire community managers. Managing your place in the online community can definitely help you obtain links back to your website. Providing your customers visibility into your business wherever they are is the best way to get traffic and drive links to your site.
4. Organize and sponsor events. At SEO.com, we organize workshops for the local community that help us get links all over the internet. Rand and the SEOmoz team organized and sponsored a party on Wednesday evening. That party got a lot of attention and links back to the party page on their website. This can be a very effective way to get a lot of really good, natural links.
5. License content or technology for nominal fees (free if possible). Making something of worth available to your customers to either purchase or obtain for free can be a great way of getting links and promotion to your cause.
6. Issue press releases. We do this for many of our clients. Press releases are a great way to generate buzz about your business and get links back to your website, if you have something newsworthy.
7. Collect research data and share it with others. If you have collected truly valuable research data and you share that data for free, you can expect a lot of links coming back to your site.
8. Take some time to look at optimizing the link targeted content from a conversion standpoint.
9. Advertise link targeted content. It isn’t a sin to purchase links to advertise your link targeted content. You are trying to get the word out about what you are trying to offer or share with others. You aren’t trying to get rankings for that page with the purchased links.
These are most of the things that Rand spoke about. They are all really good ways to think outside the box and spend money on efforts that will bring natural links back to your website.
In closing, it is important to remember why we don’t want to participate in paid links. When you take a look at link acquisition speed, natural links grow organically or naturally. The number of links you acquire can and will fluctuate each month.
Not only that, natural links have less targeted anchor text, unlike paid links. You definitely don’t want all of your links to have the anchor text of your main keyword.
As with everything you do for your SEO campaign, you should always think twice when considering any gray or black hat tactics. Keep in mind that it is much more difficult to make your efforts look natural when you participate in anything Google looks down upon. When Google sees red flags, which they will, you are toast!"
Wednesday, July 14, 2010
Tuesday, July 13, 2010
Having the right info is important; a worthwhile commentary from Charles Stanley.
"Three of the four gospels contain an account of the young man who asked Jesus a very important question: "What shall I do to inherit eternal life?" (v. 18). A ruler with great wealth, he considered himself a moral man because he had kept God's commandments.
However, he was operating under the false assumption that good works bring salvation. He seemed to be asking Jesus what else he had to do to secure his place in heaven--besides all the good things he'd already accomplished.
This is what I refer to as the "great deception"--the false belief that eternal life can be earned through our own efforts. If we give credence to this lie, then we do not understand the problem of our sin and how it separates us from God. Scripture tells us that we have inherited a sinful nature from the first man (Rom. 5:12). Ever since that time, humanity has been in rebellion against the Lord and under His judgment. There is nothing we can do to pay for our sin. If this were the end of the story, we would be a people without hope for today or the future. But the good news is that the heavenly Father recognized our plight and mercifully provided the way to heaven (John 14:6).
When God made us in His image, He created us to live forever. So, though our earthly body will perish, our spirit will never die. The question about eternal life is important, as we'll spend eternity either with God in heaven or in an insufferable state, separated permanently from Him (Matt. 25:34, 41). "
Monday, June 28, 2010
A great check list from Brian Rice to make sure your content driven marketing plan is on track.
- Create a content marketing plan that includes a SEO plan, Content Plan and Performance Plan.
- Research using free tools such as Compete and WordVision.
- Use competitive intelligence to pinpoint opportunity.
- Drive search engine success through your SEO plan.
- Prioritize keywords to drive your SEO goals. Tip: target a combination of 1/3 keywords that you rank in the top 50 of the search listings, 1/3 keywords that you rank 51 – 100 and 1/3 keywords that you rank 100+.
- Create category maps that include the topic, primary keywords and secondary keywords to make SEO writing easier for your staff.
- Expand your content asset portfolio.
- Listen to the conversation happening on the various social media channels.
- Track your SEO rankings. Tip: you can also measure success by evaluating your website traffic, repeat visitors, time on site, conversion rates, content lead generation and content lead conversions.
- Tag your content publishing dates.
Wednesday, June 9, 2010
Monday, May 31, 2010
b, Network size (followers, fans, members)
c, Quantity of commentary about brand or product
Saturday, May 8, 2010
"In my experience, the most successful entrepreneurs have been those with a strong technical background who have been through some sort of “finishing school”. (I am not talking about college dropouts such as Bill Gates and Steve Jobs—I consider them to be outliers). Engineering degrees can be very technical and can actually narrow one’s horizons. To innovate, you need to understand customers and markets. To build a successful product—one that actually sells and makes an impact, you need to understand distribution and finance. So even in the lower echelons of technology, a broader educational background is a plus."
Read more: http://techcrunch.com/2010/05/08/is-an-mba-a-plus-or-a-minus-in-the-startup-world/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29&utm_content=Google+Feedfetcher#ixzz0nMMx6Rvi
Thursday, April 1, 2010
For me the single most important event in human history occurred in the spring of 30AD over the weekend following the Passover and is recorded by the physician "Luke" in that which he describes the Crucifixion and Resurrection of Jesus Christ .
Unlike all the other events listed by Shane Ross the death and subsequent resurrection of Jesus Christ is the only event in human history that impacts every human that has ever existed. The events that weekend were God's ultimate expression of His love to us and through it we have forgiveness and eternal salvation for those who believe. The Gospel is truly unlike any religion in that its the "Good News" about what God already "did" for us through the death and resurrection of Jesus. Despite what all the world's various religion's say the Bible is quite clear that there is nothing any one who has ever lived can do to earn their salvation as it is a free gift from God that we celebrate on Easter. Mr Ross has compiled an impressive list but I know that the events of this weekend in 30AD are the most important in human history.