"An Industry at War with Itself
Tolstoy wrote, “All happy families are alike; each unhappy family is unhappy in its own way.” The digital world is a collection of unhappy families, mostly because everybody is confused. With some many ideas flying around and so much money at stake, who wouldn’t be?
Problems are poorly defined and solutions are untested. Technologists want to build cool stuff, marketers look to fill consumer needs and finance people want to see a profit. Who’s right? Well, companies that lose money on lousy products that nobody wants don’t last very long. People with different perspectives and varied skill sets need to learn to work together,
Having spent ample time in both digital and traditional media, I find the digital world no less myopic, but far less integrated than established industries. I would suspect that the companies that will survive are the ones that manage to find a common purpose long after the high growth phase has extinguished itself."
Check out the rest of Greg Satell's solid read on Digital Tonto.