Tuesday, June 10, 2008

Brewing War Against Web Advertising

"War against the Web"

Randall Rothenberg, President & CEO of Interactive Advertising Bureau (IAB) warned us all that legislation is pending in both NYS and CT's legislature that could destroy the Ad Rev opportunities for web based pubs by requiring that all users be given the option of Opting Out of any advertising that may appear on their screen. Furthermore, the legislation would outlaw the collection of any user data (i.e. basic marketing info, ect). Worse yet, this legislation is being promulgated by legislators who at best have only a scant understanding of what they are doing and are being driven by the misguided and errant outcry's from such organizations as The Center for Digital Democracy and the likes of Penn's Prof Turow; both of whom are positioning web-based advertisers as the scourge of our nation. Their claims are ridiculous and would be laughable were in not for the fact that legislation is pending that could potentially wreak havoc in the on-line Ad rev business world; action is essential.

The best way to fight this idiocy is to contact NY and CT state legislatures to inform them of the damage such legislation could offer. Would they ban ads from newspapers and magazines? Why the web.

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