Thursday, January 10, 2013
Why Big companies can't innovate
Growth through innovation always sounds like a great strategy but the truth is that big companies cannot innovate because they are not designed to do so. Max Wessell offered up a great read on this topic in a HBR blog and below is what I believe the central issue for all big companies.
"For executives who want to secure growth through innovation, the answer lies in recognizing the limits of their organization and empowering groups to function with very different goals and operational metrics. To allow teams the freedom to create Odwalla Smoothies as opposed to forcing them through a mold that outputs Gerber Singles." read the whole blog (here)